Beginner’s Guide to Link Building : Types of Links in SEO (Explained)

Often readers ask us about what are the links , and what are the different types of Links?

If you are thinking about starting a blog or a website, then understanding these terms will help you a lot to achieve your goals.

In this beginner’s guide, we will explain what the links are, and why Links are so important to rank websites in the top , the difference between Follow and Do follow Links . We will also talk about usage scenarios, with Live examples, and their Merits.

Have you ever wondered why 99% of blogs Focus on the quality links in them?

I think a lot….


What is Link ?

A link is more appropriately referred to as a hyperlink and is what connects web pages to other web page 

In HTML, the  tag is used to create links between different objects and web pages on a website.

 In HTML, the  tag is used to create a link between a web page and an external resource.

Typical blog posts also have a comments section where users can respond to the article.

Types Of Links

 5 types of links that will be discussed in this Blog:

  1. Internal Links
  2. External Links
  3. Natural Links
  4. Manually Obtained Links
  5. Self-Created Links

Today, we shall understand further about What are  the Links types of links and the links that matter for SEO. Excited  to learn? Great, that’s the attitude I want!

1.Internal Links : 

These are links that point to another page within the same website. Internal links are important for website navigation and help search engines understand the structure and hierarchy of your website.

Example: If you have a blog post about “10 Healthy Breakfast Recipes” and you want to link to a related post about “5 Superfoods to Boost Your Immune System,” you can create an internal link from your breakfast recipes post to your immune-boosting superfoods post.


2. External Links

 These are links that point to a page on a different website. External links are important for demonstrating the credibility and relevance of your website, as well as providing additional resources for your audience.

Example: If you’re writing an article about the benefits of meditation and you want to provide more information for your readers, you could include an external link to a reputable source such as the Mayo Clinic’s page on meditation.


3. Natural Links

These are links that are acquired without any intentional effort or manipulation on the part of the website owner. Natural links are usually the result of creating high-quality, engaging content that people want to share and link to.

Example: If you write a comprehensive guide to “Starting a Small Business” that provides valuable information and insights, other websites and blogs may link to your guide as a helpful resource for their own audiences.


4. Manually Obtained Links

These are links that are intentionally acquired through outreach or other methods, such as guest posting or directory submissions. While it’s important to be careful not to engage in spammy or manipulative tactics, manually obtained links can help increase your website’s visibility and authority.

Example: If you’re a marketing consultant and you write a guest post for a popular blog in your industry, you can include a link back to your own website in your author bio.


5. Self-Created Links

These are links that are created by the website owner, often for the purpose of manipulating search engine rankings. Self-created links can be problematic if they are low-quality or irrelevant to the content on the website.

Example: If you create a blog post about “Digital Marketing Trends” and you include a bunch of irrelevant links to unrelated websites in an attempt to boost your website’s authority, this would be an example of self-created links that could harm your website’s SEO.

Types of Links – In Terms Of SEO

Links are Further Divided into two ways in terms of SEO

  1. NoFollow Links
  2. DoFollow Links

Now Lets Discuss in Details all about Follow and Do-Follow Links in Details….


1. Nofollow Links

Nofollow links are links that have a rel=”nofollow” tag in the HTML code. This tag tells search engines not to follow or crawl the link, which means that the linked page won’t receive any SEO credit or authority from the linking page.

Example: Many social media platforms, such as Facebook and Twitter, automatically add a nofollow tag to all external links posted on their platform to prevent spam and manipulation of their algorithm.

2. Dofollow Links

Dofollow links are links that don’t have the rel=”nofollow” tag, which means that search engines can follow and crawl the link, and the linked page can receive SEO credit and authority from the linking page.

Example: If a high-authority website in your industry links to your website without a nofollow tag, it can help increase your website’s authority and visibility in search engine results.


Follow or Nofollow – Which One is Better ?

When it comes to follow or nofollow links, it’s not necessarily a matter of which one is “better,” as both types of links can provide value in different ways.


Dofollow links can help improve your website’s search engine visibility and authority, as they pass on link equity and tell search engines to follow the link to the linked page. However, it’s important to obtain dofollow links naturally and through high-quality, relevant sources. Obtaining too many dofollow links through spammy or manipulative tactics can harm your website’s SEO and reputation.


Nofollow links, on the other hand, don’t pass on link equity or tell search engines to follow the link, but they can still provide value in terms of referral traffic and brand awareness. In addition, having a natural mix of both dofollow and nofollow links can appear more organic and diverse, which can help improve your website’s overall link profile.


Ultimately, the best approach is to focus on creating high-quality, relevant content that naturally attracts links, both dofollow and nofollow, from reputable and authoritative sources. Additionally, participating in community and industry discussions, engaging with other websites and blogs in your niche, and creating content that is useful and shareable can help increase your chances of obtaining valuable links, regardless of whether they are dofollow or nofollow.

Some Examples of Social Bookmarking Website Websites